The Dolphins Make Me Cry.com - Forums

How can a company suffer such a huge loss so quickly?

When Exxon Valdez had that catastrophe a long time ago, they still were fine financially.

They will be fine in the long run. People will slowly forget and go back to their brand.

I doubt that.  Bud has permanently lost customers.  They also gained some lifelong customers that won’t forget what brands supported them or their friends.  Average age of the customers they lost is in their mid 50s. The customers they gained mid 20s.  Long term this will help Bud.

Mike Wilbon said this a while back (and has said it over and over.  At the time, I think it was about Nike).

These big companies always have to go younger and more diverse.  Always.  That's how they get big and how they live.


Bud Light, to me, is like....shitty beer that you drink in a football parking lot.  It's just how I think of it.  I associate it with low quality, easily accessible.  It's not flavorful but it's not offensive.
There is probably an opportunity for them to change their image a bit.  But I have no doubt that this is the only play for them.

Budweiser will suffer no more than Keurig did after conseratives boycotted (https://www.vox.com/policy-and-politics/2017/11/13/16643884/sean-hannity-keurig-boycott) them for pulling ads during Sean Hannity's show, or Nike did after conservatives boycotted (https://www.vox.com/2018/9/4/17818148/nike-boycott-kaepernick) them for making Colin Kaepernick one of the main faces of their ad campaigns.

Both companies increased in value significantly in the years after those decisions.

Go Fash, lose cash.  Bud and Nike will be fine.  My pillow otoh is in trouble.

Budweiser and company was an old persons beer when I was young. It’s their demographics and nothing has changed. Young people are drinking craft beer today but in the 80s and 90s it was the cheapest beer or latest craze like Zima. I don’t think alienating your core will help your bottom line. It’s way too easy to drink a different beer.

Harley Davidson is trying to market to younger too and it’s funny. Trying to pull young people off the sport bikes does not seem to work out.  Harley riders have always been 40 and over in my lifetime so when they take away from that market to try and reach a different demo it doesn’t make sense to me. Seems to me you would try to increase the demo it’s working with.

I guess Budweiser would rather be the Brooklyn Dodgers than the Boston Red Sox.  

Yes, Jackie Robinson cost the Dodgers fans.  But it was the right thing to do.  

I agree Bud is different than Nike.  Nike's base was already on board with racism being bad.  This is similar to NASCAR telling the racist portion of their fan base that they can take their pro-slavery flags and go elsewhere.

I don't really think this is true.

For sure, young people drink craft beer but it depends on the setting.

When I played kickball, all anyone drank was buckets of miller lite or bud lite.  We drank gallons of that stuff.  It's a generally inoffensive but not very flavorful beer that goes down easy in settings like that.

It's true that I don't think that young people are going out to pubs and ordering Bud Lite, but it's being consumed in the right settings.

Like I said it's just too easy to drink another beer. Bud Light sales are down 26% and continue to drop while Miller Light and Coors light are both up above 13% in sales and continue to increase.

I don't care of you're liberal or conservative, right or wrong, it isn't smart to insult your core customers. In my opinion if I was to have a brand I wouldn't want either side to know my "social" or political leanings unless forced to.

The folks who got "insulted" are beyond snow flake easy to offend.  Being offended by what Bud did is going out of your way to be insulted.  The right is what you accuse the left of being in going out of their way to be aggrieved. 

Yep. Just like when you guys removed all the minorities from food boxes and bottles except no one was trying to force them down your throat. It isn't enough to let people do what they want we now have to support and go along with their delusion or we are bigots. Even more we have to put them in every aspect of our life. You are a silly dude.

This is just a matter of reaching for a different beer on the same isle or saying a different name when ordering.  Not really much effort at all.

Nobody on the left was throwing a hissy fit.  It was the folks on the right who threw a hissy fit at the changes. 

What's this in reference to? I honestly have no clue.

^He's talking about getting rid of Aunt Jemima and Uncle Ben.

I fail to see where the "you guys" come in.  Those were internal business decisions that weren't coming from liberal backlash.  They just wanted to evolve as companies, something that companies do all the time and having black caricatures probably wasn't the best look.  We didn't do that.

3...2...1... until minorities start crying racist because they're not represented on any products or packaging and only whites are represented. Just more clown world nonsense.

RIP Aunt Jemima, Mrs. Butterworths, Cream of Wheat, Uncle Ben, Eskimo Pie, Land O’Lakes, Atlanta Braves, Cleveland Indians, Washington Redskins, Mutual of Omaha, etc, etc, etc.

You think you are being clever, when in reality you are just proving you are either too stupid to understand the difference between representation and appropriation, too racist to admit you understand the difference between representation and appropriation.   

I fit neither of those descriptions fine sir. However, I would like for you (and only you) to please explain in depth the difference between representation and appropriation.

Notwithstanding my amusement at your desire to impose a condition that you violate all the time when you cheerfully join conversations that don't involve you (which, to be clear, is the primary purpose of a public message board like this one):

If your intent is to discourage other people from chiming in on this discussion, you should probably be sending a PM instead.

I fit neither of those descriptions fine sir. However, I would like for you (and only you) to please explain in depth the difference between representation and appropriation.

The literal family of the woman on the syrup bottle did not want her removed but thanks to the great white saviors she is gone! You guys saved many a black foke by taking her off that racist bottle. SMH

It would appear that this post is merely the latest in an ongoing series, "We asked them and they said they were fine with it":

First thoughts upon reading this.....

Really, I just thought she was a caricature, I didn't realize she was an actual person.  I wonder if the reason her family is bothered by this that her heirs must be getting hundreds of thousands of dollars if not millions per year in royalties for using her image in advertising and this change would cut of that revenue. 

[Did some research]

The actor whose image is being used was never acknowledged by the company, never consented to have her image used, and never received a single penny in compensation.  However, the white voice actors used in ads were all paid.   

If the a person's image is being used for a commercial endeavor without consent or compensation than that is a clear example of appropriation instead of representation. 

Aunt Jemima rebranding rankles family of some women who portrayed her, who say they're being erased
https://abc7chicago.com/aunt-jemima-new-name-nancy-green-history/10327731/

Looks like the families are still getting royalties. Well at least they were before she was removed.



"It's a gross miscarriage of justice," said Dannez Hunter, great grandson of Anna Short Harrington. "Let's put it in context of what it really actually is, a propaganda campaign."

Hunter, who said both his great grandmother and his grandmother portrayed the fictional character for the company, said the move not only cheats his family out of earnings both women are due, but also erases them from history.

 "They are engaged in a propaganda campaign to steal not only the royalties from my family, but change the name," he said.

Back on topic ... Kind of funny that even on the west coast numbers are dropping. Now that gay bars are dropping them too this will get worse before it gets better.

(https://i.dailymail.co.uk/1s/2023/05/10/16/70825389-12068311-image-a-2_1683734289161.jpg)


Bud Light's hangover from hell: Sales figures for America's once-favorite beer reveal how EVERY region in U.S. has turned its back since the
- Dylan Mulvaney tie-up - as Anheuser-Busch stock is downgraded over 'crisis'
- Numbers have dropped across the US, with sales in the Rocky Mountains plummeting by 29 percent
- The South Atlantic, West North Central and East South Central regions all fell 25 percent
- Anheuser-Busch has had their stock downgraded by analysts at HSBC who say the brewing giant is in a 'crisis 
https://www.dailymail.co.uk/news/article-12068311/Bud-Light-sales-plunged-region-dropping-29-heartlands.html

I doubt this will affect the company AB-Inbev much at all.

It's a multi-national company HQd in belgium, i'm sure if they were to reverse their position, 2 things would happen.
1 - they'd see few to no returning customers that left because they are frankly, lost causes
2 - they'd see backlash from the more liberal parts of the US market and a large part of the european market.

The fact that the article mentions that all these conservatives are switching to Guiness is hilarious, that company is just as liberal, if not more so than AB Inbev.

Most people I know have switched to Miller or Coors light which they were already drinking at times anyway. Each of them have supported gay causes but neither has tried forcing fake women down their customers throats. That’s all people are complaining about. I’m not as familiar with Guiness but I’d guess they probably similar.

Isn't Bud Light's crime that they sent a can to a trans influencer?  I'm not sure what's being crammed down your throat.

Conservative Internet culture is a weird breed.  Nobody in real life gives a shit about this.  It must be exhausting to just be constantly butthurt about black mammies on your pancake box, the gender of your M&Ms, how gay your beer is, who is kneeling, etc.  I get not supporting a product if you don't agree with their politics, but y'all are next-level.

Another one of you mythical friends that turned from progressive to joining the hardcore right over something that has not bothered liberals or moderates only the most hardcore MAGA.

LOL ... please explain your completely off the wall comment. I never said anything about progressive friends but I get the actual topic of discussion has never concerned you. "Them" is the beer companies of Coors and Miller Light. I mentioned "their" customers in the same sentence so I know it really was pretty self explanatory. Guess it's hard to see through those hate goggles.

It's recently come to light that Miller's all female marketing dept started a campaign to apologize to women for using women/sex to sell beer. It actually started prior to Bud Light but I guess it went unnoticed. Personally I don't really care but I'm guessing they will soon see a drop in sales too unless they apologize to the "pigs" that appreciated the women/sex advertisements.

On another note I guess the Tik Tok trend of women making beer posters for their significant others is done now. hahaha

I saw that Miller ad.  It was funny.

For those who are switching to Coors.....

https://www.molsoncoorsblog.com/tag/pride-month