Having never heard of this, I have to ask...what is the premise of this show? Guys eating large quantities of things? Food fights on a grand scale?
I do like the shirt though...
I bet you'd like this show Stroke. The show is broken up into two parts, usually.
First, the guy goes around a town and checks out their signature dishes at the oldest places there. He talks to the locals about the place, goes in the kitchen and sees how the stuff is made, then eats it and describes it.
Second, he goes to a place that has some kind of eating challenge. It's usually one of three things: 1) an enormous amount of food, 2) an insanely spicy food, or 3) eating while you do something else (like eating and then running a relay race in stages).
The show works because the main guy is pretty likable and charismatic, and they do a good job of finding local culture and embracing it.