I think that the firesale right after the world series in 97 hurt a lot. I think if they didn't sell and were a decent team again in 98 they would have picked up a ton of bandwagon fans.
Probably right. Problem is that you can't be in a 'could have / would have' world. The firesale happened and now the marketing department needs to find a way to grow that 16,000 per game fan base.
If you can grow that 2-3% a year things will be fine. This season won't hurt. Smallest payroll by a mile in the league and the team is GOOD. Don't think that folks won't notice that come next spring training. I would think that you'll see that 16,000 per game creep up to 18,000 ish per game as long as they build on this season, and I think they will.