I like the concept of Aldi .. and I've been in one a few times. If you've ever watched Parks and Rec. it's the real life version of Food n' Stuff.
We're spoiled for choice in South florida, walmart, winn dixie, aldi, whole foods, fresh market, western beef, Publix , target, trader joe's and a whole bunch of big box clubs. On top of that Publix is constantly rated as the best or 2nd best grocery store in the united states.
Just where i live, at the 4 major intersections around my neighborhood there are 3 Publix stores and 1 Walmart grocery store.
Aldi is setup like a discount Trader Joes, it's the Big Lots of grocery stores . you can get peanut butter and tomato sauce and a yoga mat the next aisle over.
Here's an example: