So great, why do we want to perpetuate that into a football game? I'd rather see a picture of players talking on the sideline or a cheerleader doing their thing or Sparano coaching up the o-line than see J-Lo sipping a cosmo.
Think about it from a business perspective......
Project the number of STH who stayed loyal to the team thru the 1-15 disaster that are going to stop going to Dolphin's games because the big screen has shots of J-Lo instead of a cheerleader. [I say very small]
Now project the number of Miami residents who think that a "tight end" comes from exercising your buttocks muscles, who will purchase the most expensive seats in the stadium and not think twice about paying top dollar for overpriced drinks that will come to the stadium so they sat 3 rows behind J-Lo. [I say high enough to be worth it]