Money Hungry NFL at it again.

[masterfins]

The NFL has reportedly asked Super Bowl Halftime performers to  pay them a percentage of their earnings subsequently to their performance.  Halftime performers are not paid to perform at the Super Bowl, however their expenses are covered.  Last year more people tuned into the halftime show, than actually watched the game, so it seems to me that the NFL should be paying the performers since its the performers that bring in more viewers, which in turn generates higher ad revenue.  I think this will backfire on the NFL.

[MyGodWearsAHoodie]

The being in the half time show is can be a huge boom for the performer, particularly for acts that were huge 10-20 years ago and are now on the decline get a big resurgence, so it make sense that many people want to perform. 

Basic law of supply and demand, there is one slot for half time and multiple people want it you can charge for it. 

But it could backfire, if best performers decide they are willing to do it for free, but not if they have to pay. 

[Rich]

I heard the NFL has plans to ask the president to abdicate his power to them.

[el diablo]

See, kiddies? This is what happens when you totally commit to The Gordon Gecko College of Business. Sometimes, greed is not so good.

[Dave Gray]

I'm not saying that I like it, but this is capitalism at work.  The NFL has so much power that they can call the shots.

[masterfins]

I'm not saying that I like it, but this is capitalism at work.  The NFL has so much power that they can call the shots.

The thing is that the top notch acts they have had in recent years don't need the Super Bowl publicity, I doubt its going to help them sell more tickets than they already do.  Furthermore, I doubt they will pay to play at the Super Bowl; so the NFL would be relegated to mid level acts...then the viewership wouldn't be as high...so I doubt Pepsi would want to pay as much to be the half time sponsor if there were 100,000 fewer viewers.  So the only thing they've done is f*ck up a good thing because they are greedy.

[Dave Gray]

I think it really helped Bruno Mars.  I don't know about before that, but I'm sure it was big for his career.

[Rich]

I think it really helped Bruno Mars.  I don't know about before that, but I'm sure it was big for his career.

I think it is quite the opposite. Bruno Mars was already huge before the Superbowl half time show. People were tuning in to see him.

[Dave Gray]

I think it is quite the opposite. Bruno Mars was already huge before the Superbowl half time show. People were tuning in to see him.

Huge with certain groups, sure, but not with people like me or my parents.  I remember thinking -- wow, that guy is really talented, only hearing a little about him.  The exposure of the Super Bowl is enormous.

[Rich]

Huge with certain groups, sure, but not with people like me or my parents.  I remember thinking -- wow, that guy is really talented, only hearing a little about him.  The exposure of the Super Bowl is enormous.

The halftime show drew higher ratings than the rest of the event.

Why?

Bruno Mars.

So why should he pay the NFL to raise the NFL event's ratings?

That he got exposure from it so people like you and your family got to see him for the first time, that's good. He didn't get paid to perform but he singularly bumped up the ratings at half time. So why exactly should he pay?

[Dave Gray]

So why should he pay the NFL to raise the NFL event's ratings?

That he got exposure from it so people like you and your family got to see him for the first time, that's good. He didn't get paid to perform but he singularly bumped up the ratings at half time. So why exactly should he pay?

Because if he doesn't, the NFL can find someone else.  It's mutually beneficial, sure, but I think that the artist has more to gain from exposure than the NFL does from the halftime ratings bump.  But it doesn't really matter what I think; it's what the NFL things.  It's their show and they call the shots.

If they want to get paid for that, they have the clout to make that happen.

[Rich]

Because if he doesn't, the NFL can find someone else.

Yeah, they can put Tom Petty up there and put the crowd to sleep.

It's mutually beneficial, sure, but I think that the artist has more to gain from exposure than the NFL does from the halftime ratings bump.

You couldn't be more wrong on this. Advertisers will be more willing to spend the money on ad space during halftime if they know there is an act that people will watch. Before the Superbowl, Bruno Mars already had multiple hits and was one of the hottest pop stars in the market.

If the Superbowl starts requiring acts to pay to play, they'll start getting has beens rather than the current hot acts.

And advertisers aren't going to want to spend as much if they know Ringo Starr is headlining the half time show.

[el diablo]

Because if he doesn't, the NFL can find someone else.  It's mutually beneficial, sure, but I think that the artist has more to gain from exposure than the NFL does from the halftime ratings bump.  But it doesn't really matter what I think; it's what the NFL things.  It's their show and they call the shots.

If they want to get paid for that, they have the clout to make that happen.

You're absolutely right. Except that the level of entertainment doesn't need the NFL.  At the same time, you don't pull this after a halftime act outperformed the main event. That's just backwards. Personally, I don't think their serious about this. If they are, get ready for a whole bunch American Idol finalists when it's on Fox.

[Rich]

Personally, I don't think their serious about this. If they are, get ready for a whole bunch American Idol finalists when it's on Fox.

LOL

[Dave Gray]

You're absolutely right. Except that the level of entertainment doesn't need the NFL.  At the same time, you don't pull this after a halftime act outperformed the main event. That's just backwards. Personally, I don't think their serious about this. If they are, get ready for a whole bunch American Idol finalists when it's on Fox.

I'm not saying that they should or that it's smart.  I'm saying that it's the NFL, so they can do it if they want to.  That's capitalism.  They can demand it, they'll get someone to do it, and then the market will ultimately decide if it was the right choice.