Yeah, and in the case of the Redditors, it isn't one person losing their ass. It's tens (maybe hundreds) of thousands of people who invested a little bit. So, even if they lose (or more likely, don't sell to make their maximum gain) it's not a large amount of money.
The stakes are just different. You could buy now, at $200, and sit on it just for the social experiment. Then sell it at $100.....you lost $100...who cares?
Yeah this is the thought of many of the reddit buyers. I saw an interview with one guy who said he bought shares that were the equivalent of one months rent, if he loses it all he says fuck it at least it hurt the hedge fund more.
Also interesting I just read that the top 10% of wealthy individuals own 85% of the stock value, so I can understand the anger against them because they have more control over the market. Not to mention it makes me more angry when you read about their insider trading to save a mere couple thousand bucks when a stock is going to drop in value.