Bud Light

[dolphins4life]

How can a company suffer such a huge loss so quickly?

When Exxon Valdez had that catastrophe a long time ago, they still were fine financially.

[Phishfan]

They will be fine in the long run. People will slowly forget and go back to their brand.

[MyGodWearsAHoodie]

People will slowly forget and go back to their brand.

I doubt that.  Bud has permanently lost customers.  They also gained some lifelong customers that won’t forget what brands supported them or their friends.  Average age of the customers they lost is in their mid 50s. The customers they gained mid 20s.  Long term this will help Bud.

[Dave Gray]

Mike Wilbon said this a while back (and has said it over and over.  At the time, I think it was about Nike).

These big companies always have to go younger and more diverse.  Always.  That's how they get big and how they live.


Bud Light, to me, is like....shitty beer that you drink in a football parking lot.  It's just how I think of it.  I associate it with low quality, easily accessible.  It's not flavorful but it's not offensive.
There is probably an opportunity for them to change their image a bit.  But I have no doubt that this is the only play for them.

[Spider-Dan]

Budweiser will suffer no more than Keurig did after conseratives boycotted them for pulling ads during Sean Hannity's show, or Nike did after conservatives boycotted them for making Colin Kaepernick one of the main faces of their ad campaigns.

Both companies increased in value significantly in the years after those decisions.

[MyGodWearsAHoodie]

Go Fash, lose cash.  Bud and Nike will be fine.  My pillow otoh is in trouble.

[CF DolFan]

Mike Wilbon said this a while back (and has said it over and over.  At the time, I think it was about Nike).

These big companies always have to go younger and more diverse.  Always.  That's how they get big and how they live.


Bud Light, to me, is like....shitty beer that you drink in a football parking lot.  It's just how I think of it.  I associate it with low quality, easily accessible.  It's not flavorful but it's not offensive.
There is probably an opportunity for them to change their image a bit.  But I have no doubt that this is the only play for them.

Budweiser and company was an old persons beer when I was young. It’s their demographics and nothing has changed. Young people are drinking craft beer today but in the 80s and 90s it was the cheapest beer or latest craze like Zima. I don’t think alienating your core will help your bottom line. It’s way too easy to drink a different beer.

Harley Davidson is trying to market to younger too and it’s funny. Trying to pull young people off the sport bikes does not seem to work out.  Harley riders have always been 40 and over in my lifetime so when they take away from that market to try and reach a different demo it doesn’t make sense to me. Seems to me you would try to increase the demo it’s working with.

[MyGodWearsAHoodie]

I guess Budweiser would rather be the Brooklyn Dodgers than the Boston Red Sox.  

Yes, Jackie Robinson cost the Dodgers fans.  But it was the right thing to do.  

I agree Bud is different than Nike.  Nike's base was already on board with racism being bad.  This is similar to NASCAR telling the racist portion of their fan base that they can take their pro-slavery flags and go elsewhere.

[Dave Gray]

Budweiser and company was an old persons beer when I was young.

I don't really think this is true.

For sure, young people drink craft beer but it depends on the setting.

When I played kickball, all anyone drank was buckets of miller lite or bud lite.  We drank gallons of that stuff.  It's a generally inoffensive but not very flavorful beer that goes down easy in settings like that.

It's true that I don't think that young people are going out to pubs and ordering Bud Lite, but it's being consumed in the right settings.

[CF DolFan]

It’s way too easy to drink a different beer.

Like I said it's just too easy to drink another beer. Bud Light sales are down 26% and continue to drop while Miller Light and Coors light are both up above 13% in sales and continue to increase.

I don't care of you're liberal or conservative, right or wrong, it isn't smart to insult your core customers. In my opinion if I was to have a brand I wouldn't want either side to know my "social" or political leanings unless forced to.

[MyGodWearsAHoodie]

I don't care of you're liberal or conservative, right or wrong, it isn't smart to insult your core customers.

The folks who got "insulted" are beyond snow flake easy to offend.  Being offended by what Bud did is going out of your way to be insulted.  The right is what you accuse the left of being in going out of their way to be aggrieved. 

[CF DolFan]

The folks who got "insulted" are beyond snow flake easy to offend.  Being offended by what Bud did is going out of your way to be insulted.  The right is what you accuse the left of being in going out of their way to be aggrieved.  

Yep. Just like when you guys removed all the minorities from food boxes and bottles except no one was trying to force them down your throat. It isn't enough to let people do what they want we now have to support and go along with their delusion or we are bigots. Even more we have to put them in every aspect of our life. You are a silly dude.

This is just a matter of reaching for a different beer on the same isle or saying a different name when ordering.  Not really much effort at all.

[MyGodWearsAHoodie]

Yep. Just like when you guys removed all the minorities from food boxes and bottles except no one was trying to force them down your throat.

Nobody on the left was throwing a hissy fit.  It was the folks on the right who threw a hissy fit at the changes. 

[Fau Teixeira]

Yep. Just like when you guys removed all the minorities from food boxes and bottles except no one was trying to force them down your throat

What's this in reference to? I honestly have no clue.

[Dave Gray]

^He's talking about getting rid of Aunt Jemima and Uncle Ben.

I fail to see where the "you guys" come in.  Those were internal business decisions that weren't coming from liberal backlash.  They just wanted to evolve as companies, something that companies do all the time and having black caricatures probably wasn't the best look.  We didn't do that.