Musk is doing his best to drive Twitter into the ground in the name of "free speech" (in reality: boosting right-wing narratives).
First, in response to conservatives complaining about
the elitism of blue checks (which were simply accounts verified to be who they claim to be), Musk allowed anyone to pay $8/month for a "Verified" checkmark. This quickly resulted in shenanigans from impersonators with newly-purchased "Verified" checkmarks:


Then Musk changed it so that some checkmarks would say "Verified," while others would say "Twitter Blue subscriber," which led to a lot of Musk fans who subscribe for Twitter Blue being made fun of for paying for Twitter. The next step was to make the checkmarks say "Verified
or a Twitter Blue subscriber" to stop the humiliation of his supporters. And now he's gotten rid of the Verified checkmark altogether.
The most clownish part of this who checkmark fiasco is that Musk is personally "paying for" (read: giving away for free) Twitter Blue subscriptions to select celebrities like LeBron James and Stephen King, so that the blue checkmark is not exclusively a marker for Elon Musk fanboys. This apparent effort to improve the public perception of Musk's new blue checkmarks has not gone unnoticed; Stephen King himself has already pointed this out.
And all of this is completely separate from Mr. Free Speech's repeated attempts to prohibit or shadowban tweets that mention Twitter's competitors, or his decision to label NPR "US state-affiliated media" because he doesn't agree with their coverage (despite the fact that NPR was literally one of Twitter's two examples of organizations that do NOT qualify as "state-affiliated media" because they have editorial independence). On the same day that Musk eliminated Verified status, Twitter also eliminated the "state-affiliated media" tag for all outlets, including those controlled by the Russian or Chinese governments.
Just a banner day for disinformation all around. I've been calling out Musk as a con man and a grifter for a decade at this point, and he just keeps going further to prove it to anyone who still has doubts.