Marketing an entire spot on one team is a little lame - but seems to be Toronto's focus. Every article published, every story all has the same theme: Boston, Boston, Boston. Trying to create a rivarly that can't be created, Boston already has a dancing partner in that regard.
When Matsui first joined the Yanks, his first game was against Toronto and they ran a marketing campaign for the fans to come there and boo Matsui. Then they showed a Yankees hat with bird droppings on it.
It was pretty pathetic. I think NY outscored them by like 20 runs that series. That was the year we started off 17-1 and ended with Weaver and Wells shame. Not to mention the great strategy of swinging at the first pitch from Josh Beckett even though he was on 3 days rest. 81 pitch complete games make me angry, especially those that lose a World Series.